In 2017, Huda created HB Angels, an early stage investment fund to help new entrepreneurs get started on their own businesses. "That's what I would love to show people how to do." "They're going to give a piece of themselves to the world," she said in Harper's Bazaar Arabia. ![]() Her fans have already started to follow in her footsteps and start their own brands. ![]() Kattan has said that she would like to build Huda Beauty into a business that can compete with top beauty names such as L'Oreal and Estee Lauder.Īnd though Kattan has been called one of the " most influential beauty bloggers in the world," she wants her legacy to be one of inspiration. Patrick added, "Obviously, it's the power of the internet, but it's a testament to her business acumen that she can translate and harness the power of her followers." "It's rare for one person to be relatable across so many countries and cultures," said chief merchandising officer at Sephora Artemis Patrick said of Kattan's brand. Her followers span the globe and have been key to her success. "Sometimes you don't know what you're capable of until you try it," Kattan told CNBC Make It. and an additional 600 around the world, up from 200 at the start of 2018. By the end of the year, Kattan's brand will be in 900 stores across the U.S. The brand offers 140 products and the company expects revenue for 2018 to reach $400 million, doubling last year's numbers. In the five years since, much has changed. Kattan and her co-founder sisters pushed the brand forward, learning everything from manufacturing to packaging as they went, with Kattan's apartment doubling as her warehouse in the company's early days. These lashes would receive early praise from Kim Kardashian West and later secure a coveted spot on beauty retailer Sephora's shelves. With an extra nudge and a small loan from one of her sisters, Huda Beauty began selling false lashes in 2013. "I thought I wasn't the person to have a business." I was definitely struggling financially, but I just did not want to start a beauty brand," said Kattan to CNBC Make It. "I wasn't making any money out of I was really more of a makeup artist. When her sister Mona suggested that she start her own beauty company, Kattan blew off the idea. Still, she didn't see herself selling products. As she explained at a TedXDubai Woman talk in 2010, "The minute you decide to do what you love to do, you have made a life plan for yourself and a career choice." Her beauty empire was just starting, but even then she knew she was closer to finding that sense of fulfillment she'd been missing. Soon she began Huda Beauty as a blog, working as a makeup artist by day and a blogger by night, growing a following by creating makeup tutorials and sharing expert tips. Kattan returned to school for a certificate in makeup artistry and began practicing her craft at Revlon. Not sure what direction to take, her sister urged her to study makeup, a longtime interest. "If I do something I'm not passionate about, how am I going to impact the world? And if I am not changing the world in some way then what the hell am I doing?" It was one of several moments that prompted Kattan to think about her impact on the world. Michael Jackson died and she realized, "He did what he was passionate about," she said in Harper's Bazaar Arabia in 2016. I'm going to be working from 6 in the morning until 10 p.m., so I need to make sure I like it."īy 2009, Kattan reached a turning point. I need to love what I do, because I'm going to give 110 percent. "I'm not doing anything unless I love it, because I've already given my life to so many jobs. "I was like, screw this," she told USA Today. While she briefly worked in PR, she soon realized that that wasn't her passion either, quitting in the first two weeks. She lost her job within a few months of moving. The couple moved in 2008 but could not escape the crisis' global reach. Kattan asked the recruitment company she worked for to transfer her to its Dubai office. He suggested the couple move to Dubai where he'd be starting a new job. Still, she knew something was missing.Īfter graduating in 2007, her fiance sensed a financial downturn would hit Michigan hard. She chose the major when her parents urged her to study "something serious." At the University of Michigan-Dearborn, she joined a host of activities, became an honors student and was a speaker at graduation. Kattan was a good student who studied finance in college. As she made her way, she would make an important realization: Success wasn't just about working hard, which she had always done.
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